Jetta Productions Blog Posts

On the Jetta Productions blog site, we'll be looking at stock photography issues of interest to photographers, models and location owners.  Our hope is that we'll all learn more about what makes stock photography tick, and we'll explore a lot of different types of shoots and approaches.

Porch
Saturday, June 18, 2016
Porch

Porch is a successful Seattle based website that connects home owners and remodeling contractors.  We did a Jetta Productions stock shoot at their office a while back.  We work trades all the time with locations in return for access to the facility.  In trade, Porch asked us to come back and photograph their employees at work.  The only caveats were that we could not set up anything and everything had to be shot exactly as it was happening.  The resulting images are a terrific example of the real every day life and culture of a leading edge company that relies on employee to employee collaboration to make things work.  It's a great view of what's happened to the culture of business, as compared to what things looked like only a few short years ago in cubicle land.  Like Porch, these images are real.  Nothing set up.  Nothing contrived. 

Factories
Saturday, June 18, 2016
Porch

We love working in blue collar environments.  The two most recent factories we've worked with are both near Tacoma, Washington.  Belina Interiors and Schneider Simpson are the best in their particular expertise.  Schneider Simpson is the old school sheet metal shop.  They take any reasonable job big or small.  They don't care much for computers or cad machines.  They still use blueprints and good judgement.  Measure twice and cut once.  Old school the whole way and proud of it.  Belina Interiors is cut from the same kind of cloth, but much more target specific.  Belina only does interiors of multi million dollar yachts.  These guys are welding and bending and fitting to tolerances of 1/2000th of an inch and they do it by hand.  Again, it's all blue prints, years of experience and as few computers as possible.  These are old world craftsmen.  For these images, we used actual employees for models, and we also used some of our own inexperienced people as well.  In our photographs, it's pretty hard to tell the difference.  It's a bit of trick to make certain inexperienced models fit seamlessly into the backgrounds.  Locations are just super critical for good stock images.  Both Belina and Schneider Simpson are full of potential for great concepts and metaphors.     

RAW Space Shoot
Monday, June 13, 2016
Porch

 We are always looking for new locations to shoot stock images.  This is a perfect example of how we can use a location to create a new shoot.  Mike Brixner, the property manager for Martin Selig Real Estate is an old friend and model I worked with in years past.  He showed me this raw space down by the waterfront in Seattle and asked if I thought it could work as a stock shoot location.  We almost jumped in his lap.  This is about the largest empty potential office space in Seattle.  We knew it would be perfect for us.  Stock photography is all about visual metaphors and this place was full of them.  We needed some good models for this gig, so we called Jaki Dixon, Sulee Allen, Taylor Lopez, Leo Raymundo and Evan Johnson to help us out with this one.  The summer temperature in Seattle was really hot and there was no air conditioning in the empty building, so it was miserable, but these guys hung in there for the whole shoot. Really impressive.  Over the years, these stock shoots have evolved into something akin to what Leo described as an improvisational jazz concert.  In the past, we used shoot lists and stuck pretty close to them, but at this point I pretty much know what a business stock shoot looks like.  David Atkinson (our 2nd Jetta Productions shooter) and I split up the space and we react based ...

Auto Repair Shop Shoot
Monday, June 13, 2016
Porch

 New business locations are always a challenge.  I've been looking for new locations for more years than I count.  There's no easy on off switch we can turn to get to our next spot.  Sometimes we get suggestions from models and then other times friends tell us about a potential location.  Sometimes we hire location scouts.  Sometimes we just stumble into places.  The bottom line here is that we are constantly on the lookout for new businesses.  Large ones and small ones.  It doesn't matter.  Case in point - Bill Piere Ford.  This one lands in the "stumble onto it" ledger. My business partner/wife Deborah gets her car repaired here.  I went to the shop with her to pick up the car and glanced into the repair bay.  It was perfect.  Clean, simple, professional, colorful, not a lot of logos to be retouched.  That's a lot of what we look for in stock photography.  A perfect place to do a small business shoot. We negotiated with Bill Piere Ford and they allowed us into the location on a Sunday. Our models included  Jose Gandra, Nick Espinoza, Lauren Blier, Conseulo Javier, Carolyn Wright, Jose Gandra and Ryan Gessel .  The trick here was to show off the concepts of blue collar workers working as a team to solve problems.  We needed models who could play the blue collar part, and ...

Super Hero Shoot
Monday, June 13, 2016
Porch

Every once in a while these shoots lean over the edge just a tad.  Generally we don’t go nuts on these gigs, but we’ve joked about doing it a lot.  Bring a bunch of wine and just crank it up.  Hasn’t happened yet.  But Getty Images asked us if we’d like to do a shoot around the idea of Super Hero’s.  Not the standard super hero like Spiderman and such, but more the everyday worker as super hero.  Average office geeks reborn as it were.Obviously, casting on this was critical so we went to our stable of average folks and found a number of great people to help us out.  We needed folks who could get rid of their own egos and simply hang out as super hero’s.  I think we found them.  Our models included Jackie Dixon, James Rienhardt, Marcel Davis, Grady Austin, Kevin Simon, and Pamela Turpin.  Wendy Dreaney styled this shoot for us and the people just looked perfect.  The Martin Selig office location provided by Mike Brixner fit the mood exactly and we were set.  We ad libbed the whole thing without a shoot list and the results were exactly what we wanted.  I think you’ll agree this one worked.I want to do a lot more imagery in 2013 that's not simply predictable.  We'll see where this sort of thing leads. 

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